Because, All Search is Local
Let’s look at some quick search engine statistics that should be driving your SEO decisions (Source: https://www.hubspot.com/marketing-statistics):
• 72% of consumers who did a local search visited a store within five miles.
• Local searches lead 50% of mobile visitors to visit stores within one day.
• 78% of local-mobile searches result in offline purchases.
Moreover, it’s no secret that consumers are using the “near me” search more often every single day. How does your website compare to the competition when someone uses their mobile phone and looks for “new car dealer near me” or “oil change specials near me?”
If you’re a typical car dealer, you have no idea. The reporting your SEO or website vendor provides you looks great. It’s filled with cool graphs and lots of first page rankings for keywords like “Ford Dealer Midland Texas” or “Toyota Tundra Parts Muskogee Oklahoma” – and they’re telling you how great your site is performing with local searches.
How would they know? They’re not conducting real Google searches from a location inside your PMA and they’re not tracking how your competition is doing with the same keywords they say are important to you.
Real SEO Accountability
There’s a dirty little secret in automotive SEO that most vendors don’t want you to know about: There is nearly zero accountability to providing you with real search engine optimization; the kind of SEO that actually increases traffic of in-market shoppers looking to buy today.
It’s time to remove the mystery from your SEO. You’re paying thousands of dollars each month for SEO, don’t you think it’s worth it to find out what you’re getting for your money? Don’t you think it’s worth it to ensure your SEO vendor is 100% focused on your interests and not their own?
What is SearchBoxLocal?
Simply put, SearchBoxLocal is a small tool that conducts local searches on Google in your PMA – or anywhere you want to place it! That’s right, SearchBoxLocal is completely portable!
Dealers can even send SearchBoxLocal home with their employees to plug into their home networks! When used in this manner, SearchBoxLocal will uncover the exact results that your real prospects are seeing every single day! This means you’ll see results from inside your PMA, on the perimeter of your PMA, or even outside your PMA! You decide!
Unlike traditional search engine measurement tools, SearchBoxLocal doesn’t have to conduct worthless national searches or even use the often inaccurate ZIP Code searches offered by so many. (ZIP Code searches can be valuable if the ZIP Code you’re searching covers just a tiny area. Unfortunately, most US ZIP Codes are too large to deliver the kind of latitude/longitude results Google returns to today’s mobile prospects.)
Plus, unlike the others, SearchBoxLocal searches and documents an unlimited number of keywords for you and the competition; and even captures the actual SERPs (search engine results pages) from these searches to prove to you and your SEO where you need the most help!
Stand Out Where it Counts
For most dealers, there are thousands of legitimate, in-market searches happening in and around your PMA every day – but how are you sure you’re getting your share of the keywords that matter?
With SearchBoxLocal you can be certain your vendors are directing their SEO efforts to the keywords that count to your bottom line!
But, don’t cancel your SEO provider, just add SearchBoxLocal to your SEO efforts and begin generating real organic traffic from people looking to buy today! Call us at 888-318-6598 or complete the quick form below to schedule a demo and even invite your SEO provider to join us!
Schedule a Demo
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